Clik here to view.
Insights from an Intern[ship]
For the past semester, biplane productions has hosted a Liberty University internship for Garret Giesler, a talented college senior about to head into the job market. Every weekday, from two to five,...
View ArticleClik here to view.
What’s Your Time *Really* Worth?
What do you make an hour? I’m not asking for you to tell me—just wonder if you know. “What does it matter?” you might ask. “I don’t get paid by the hour.” Actually, you do. Everybody does. Whether...
View ArticleClik here to view.
Getting the Right Clients On Board
I’m writing this post on what will probably be my last jet flight out of the Lynchburg airport. To kick off 2011 on an efficient foot, Delta will be withdrawing its regional jet service from Atlanta,...
View ArticleClik here to view.
When Is An Audience Too Big?
This coming Sunday, corporations will be spending roughly $4 million for each 30 seconds of advertising they obtain. Even at these rates, available commercial slots for 2014’s big football game sold...
View ArticleClik here to view.
Branding Lessons from a High-Rise Crane Operator
I had the privilege to climb a 15-story construction crane and interview its operator. He graciously answered a bevy of my questions, some of which probably sounded mundane or elementary to him. While...
View ArticleClik here to view.
The Magic Formula for More Efficient Advertising
For years, I’ve been saying that there’s no silver bullet in auction advertising. I’ve taught in my seminars that there’s no Ronco “Set it, and forget it” strategy, because the one constant in...
View ArticleClik here to view.
The Most Important Mailing List (That Auctioneers Aren’t Using)
For years I’ve preached that the most important mailing list for an auction company to use is their list of past bidders. But I’ve been wrong—at least partially. The line of thinking was that the most...
View ArticleWhy Businesses Advertise Backwards
When someone says “Super Bowl commercial,” your mind probably imagines one of the whacky or sentimental spots that Forbes reports costs $5 million per 30 seconds in this year’s Super Bowl. This...
View Article198: Why Manure Spreaders Are In Increasing Demand
We wrongly assume our ideal buyers and sellers are just like us. We assume the marketplace looks at auctions and the assets in them through the same lens we do.
View Article203: What Happened When I Got a Taste of My Own Medicine?
How did I know that would be the result? What gave me the confidence I’d win that bet? I’ve been drinking my own Kool-Aid for the past three years. I’m a convert and a missionary, the doctor and the...
View Article